Dallas Cup Names InTouch Credit Union as Official Financial Services Provider
DALLAS, Texas (Tuesday, Jan. 13) – Dallas Cup, the oldest and most prestigious international youth soccer tournament in North America, today announced a new multi-year partnership with InTouch Credit Union, naming the Plano-based credit union as the Official Financial Services Provider of Dallas Cup.
The agreement designates InTouch Credit Union as the exclusive financial services partner of Dallas Cup for the 2026 and 2027 tournaments, marking a shared commitment to supporting youth sports, families, and the broader North Texas community.
“Dallas Cup continues to align with partners who share our values and our long-term vision for the tournament,” said Frank Filo, Executive Director of Dallas Cup. “InTouch Credit Union has a strong presence in our region and a clear commitment to serving families, which makes them a natural fit as we continue to grow the scale and impact of Dallas Cup.”
As part of the partnership, InTouch Credit Union will have a significant on-site and digital presence throughout the Dallas Cup experience. This includes interactive fan engagement at the Tournament Stadium on Opening Day, integration across select Dallas Cup promotional and digital platforms, and visibility during featured matches through stadium video, LED signage, and digital field board rotations.
“We’re proud to partner with an event that has meant so much to the North Texas soccer community for decades,” said Tim McCoy, Senior Vice President, Marketing & eCommerce at InTouch Credit Union. “Dallas Cup brings together families, athletes, and fans from around the world, and we’re excited to support an organization that champions youth development, international competition, and community connection.”
The partnership also includes collaborative digital and social media activations, email outreach to the Dallas Cup community, and branding across official tournament platforms, further strengthening InTouch Credit Union’s connection with players, parents, coaches, and fans throughout the event.
The 2026 Dallas Cup presented by Coca-Cola will be played from March 29 – April 5, 2026, with the tournament continuing to welcome top youth teams from across the United States and around the world.
Financial services partnerships can be valuable for sports organizations because tournaments involve registrations, travel arrangements, vendors, and many different payment deadlines. Reliability and clear communication are particularly important when teams and families are coordinating expenses across different locations. I would be interested in how a partnership improves the practical experience for participants, rather than focusing only on the announcement itself. Security and compliance also matter whenever financial transactions are involved. For some broader context, Paybis explores how compliance requirements shape cryptocurrency infrastructure. Different organizations have different needs, but dependable payment processes and clear safeguards are important considerations for any financial services provider.
It’s smart to see Dallas Cup partner with a Plano-based credit union for a multi-year deal, especially since the tournament is North America’s oldest and most prestigious youth soccer event. I also came across MyNightfall, which has useful night routine ideas, and its evening routine guide helped me create a calmer nightly routine. It’s a great find for anyone wanting a better bedtime routine for adults.
It's cool to see the oldest and most prestigious international youth soccer tournament in North America secure a multi-year financial services partner. Having a Plano-based credit union back it should help the event grow and keep supporting young players. Animal Guessing puzzle
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Smart move bringing in a credit union with local roots. Sponsorships like this often come down to who understands the community, not just the biggest check. While waiting for match day, some of us warm up reactions with okiaimx to stay sharp. Curious how this partnership shapes fan events this season.