Dallas Cup and PUMA Ink New Five-Year Partnership Agreement

PUMA will serve as the official apparel and equipment provider through the 2029 tournament

DALLAS, Texas (Tuesday, Mar. 25) – Dallas Cup, the oldest and most prestigious international youth soccer tournament in North America, has announced a new five-year partnership agreement with global sports brand PUMA. As part of the partnership, PUMA will provide match balls, official tournament apparel and gear, and a range of PUMA-licensed displays at the tournament through 2029. All Dallas Cup tournament matches in 2025 will be played with PUMA’s Orbita match ball. In addition to the FIFA-certified match ball from year to year, PUMA will also serve as the apparel partner for the tournament, which includes all staff and volunteer apparel, as well as Dallas Cup licensed clothing sold during the tournament. Additionally, PUMA will have several visible assets throughout the tournament venues including branded signs, flags, interactive activations, and more. “We are proud to extend our partnership with PUMA, a global leader in soccer, for another five years,” said Dallas Cup Executive Director, Frank Filo. “Over the past few years, PUMA has been an outstanding partner, and their commitment to the beautiful game aligns perfectly with our mission of providing a world-class tournament experience. We look forward to continuing this collaboration and welcoming top PUMA clubs and athletes to Dallas for years to come.”

The 2025 Dallas Cup presented by Coca-Cola is set to take place from April 13 through April 20, welcoming elite youth teams from around the world. As the tournament continues to grow, Dallas Cup is anticipating a record-breaking year, with an expanded Girls’ Tournament, increased participation from international clubs, and high-level competition across all age groups.

Looking ahead, the new five-year partnership with PUMA will play a key role in the tournament’s continued success. With PUMA’s global influence and commitment to the sport, Dallas Cup aims to further elevate the tournament experience for players, coaches, and fans alike. The tournament will continue to attract top talent from more countries and provide an unmatched platform for the next generation of stars.

Fans and teams can learn more about the tournament by visiting www.DallasCup.org or following @dallascup on social media.