Coca-Cola Named Presenting Sponsor of Dallas Cup

DALLAS, Texas (Wednesday, January 19) – Dallas Cup, the oldest and most prestigious international youth soccer tournament in the United States, has announced that Coca-Cola and Arca Continental Coca-Cola Southwest Beverages (CCSWB) will serve as the 2022 presenting partner. As part of the agreement, the 2022 edition of the tournament, which will feature elite teams and referees from all corners of the world, will be known as the “2022 Dallas Cup presented by Coca-Cola”.

“I have had the pleasure and privilege of working with Coca-Cola at numerous times throughout my career, so I know first-hand the benefit that the brand provides to any event,“ said Peter Davis, Executive Director of Dallas Cup, Inc. “Luckily, as the premiere international youth soccer tournament in the US, we are accustomed to welcoming the best to visit with us here in Dallas. Now, along with the best youth soccer players in the world, Dallas Cup will also work alongside one of the best brands in the world through the incredible team at Coca-Cola Southwest Beverages.”

As presenting sponsor, Cola-Cola will enjoy prominent brand exposure throughout all tournament events and venues. Coca-Cola will have on-site beverage exclusivity and the brand will be showcased via interactive exhibit spaces, media, and in-venue exposure throughout tournament week. Through the sponsorship, Coca-Cola will also be featured in the tournament’s digital and communications assets, including on the tournament app, various social media platforms, and all tournament communications.

“It is truly an honor to partner with the Dallas Cup in celebrating the game of soccer through this amazing tournament”, said Derek Alexander, VP, Marketing and Commercial Operations for Coca-Cola Southwest Beverages. “We look forward to refreshing the passion for soccer with players, coaches and fans alike during the event.”

The 2022 Dallas Cup presented by Coca-Cola is set to kick off on April 10 and will feature Boys’ 12U-19U divisions. The boys’ tournament will be played concurrently with the second annual Dallas Cup Girls Invitational presented by Mary Kay, featuring Girls 15U-19U divisions. Fans and teams alike can learn more about the tournament at www.DallasCup.com.

About Coca-Cola Southwest Beverages: Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States. CCSWB produces, markets and distributes Coca-Cola brands throughout Texas and parts of New Mexico, Oklahoma and Arkansas. The company employs more than 8,000 associates who operate seven production plants and 37 distribution facilities, serving more than 31 million consumers.

About Dallas Cup: The Dallas Cup is the oldest and most prestigious international youth soccer tournament in the United States. Consisting of age groups from U12 to U19 in the Boys category and U16 to U19 in the Girls category, Dallas Cup averages more than 100,000 spectators during tournament week. Since its inception as a non-profit organization in 1980, Dallas Cup has hosted teams and referees from across 47 states, six continents and more than 100 countries. Follow Dallas Cup on Twitter, Facebook and on Instagram.